How do you convince 50,000 software developers around the world to join an online community hosted by a FinTech company that makes a currency-agnostic global payment API (it’s okay if you have to google any of that)? You create a contest with dozens of customized puzzles that earn participants chances for a trip to the edge of space. And have international space icon William Shatner pitch it for you.
Everybody knows the feeling when you’ve let hunger go to the point of anger. Hangry. But what do you call the feeling when whatever food you’ve been dreaming about finally hits your lips? Depends on the meal of course, but no matter what fare you choose to satisfy your craving, your Grubhub order will come with a particular feeling that’s been difficult to describe until now.
Audible already claims the world’s biggest selection of audio titles, but they weren’t necessarily known for their vast library of sports content. Until now. Bolstered by big brother Amazon Prime purchasing exclusive streaming rights for Thursday Night Football, Audible leveraged Russell Wilson’s, “Think Like a Champion” to get consumers excited about sports content on and off the screen.
One of the most enduring and famous romances is not Romeo & Juliet as it turns out, according to this little poetic ode to the world’s most favorite combo. This was written for and directed by Nick Fuglestad, produced by Sam Wool and McGuffin Films.
When your social media is trolled daily by fans demanding the return of Crystal Pepsi,
you gotta have a little fun with them.
In the days leading up to Valentine’s Day, we teased the return of the beloved beverage from the 90’s to get the people excited. Then, Valentine’s Day morning, we released a video revealing that yes we brought back Crystal Pepsi…just not how they may have expected. We manufactured one 1.5 carat Crystal Pepsi Engagement Ring (actually made with real Crystal Pepsi) with an estimated value of $12,000 (but to us it’s priceless) that we will be giving away to one lucky couple. Finally, someone out there would be able to propose to the one they love most, with the thing they love most.
Subway positions itself as a flavor destination. One way they achieve that is by constantly releasing new and different sandwiches.
The message could be as simple as “subway’s spin on a classic” or as deep as trying to represent the feeling you get when you bite into the sandwich. The trick was making sure no matter what it was, it was always Subway.
Subway wanted to go after their number one competitor in a big way. We were more than happy to oblige. Our message was simple, we could all use a break from the same thing over and over and over and over — being pumped out like a machine. And a huge credit goes to our clients on this one. They went in absolutely fearless, and the result was something that was not only fun and entertaining, but it got them a lot of attention.
Just one month after launching it’s new brand voice,
Subway had an all-new product to announce — Wraps.
And the message was simple, we see how everyone else is offering wraps,
and they are all wrong. Wraps aren’t snacks. Wraps should be full of Meat and Flavor.
Take it from the leader in sandwiches, that is not how you make a wrap.
This is how you wrap.
Winning a pitch is always exciting. But when the client buys the exact campaign
that you pitched, with no adjustments, its absolutely thrilling.
That’s exactly what happened when we won Subway. We created an entirely new voice for for the brand that embraced customization under the new tagline
Make It What You Want.
We launched the new work during the Opening Ceremonies of the 2018 Winter Olympics.
This campaign was created off a simple idea:
Your only limitations are the ones you set yourself.
The art direction was based on portraits that highlight
the relationship a person has with their SUV.
Central Park Conservancy wanted a new campaign for its 75th anniversary.
What you may not know about Central Park -- at least I never knew this -- is that 70% of its funding comes from donations from people like you and me. This campaign was designed to highlight exactly that. The park is able to thrive and grow because of that connection we have with the park within ourselves.
This campaign was created to highlight Northrop Grumman's leadership in obtaining and transferring information so the end user can make the best possible decisions. When boiled down, the idea here is Northrop Grumman is able to give you the complete picture.
Having the opportunity to work on the Super Bowl was something special for me.
I worked on the theme art for three Super Bowls and then designed the logo for Super Bowl XLV, which has become the NFLs permanent Super Bowl logo. The challenge we tasked ourselves with was to make a mark without a holding line that worked the same on white as it did on black. It was very tricky to do, but when you look at them side-by-side you will see what I did in order to accomplish it.
I designed a font! I call it….JAGS.
The Jacksonville Jaguars decided to do a complete rebrand in the ‘08 season.
In a collaboration with reebok, we redesigned their logo type jersey’s and jersey font.
I was quite happy with how it came out. I even have one of my own stuffed away
in a drawer somewhere.
Reebok and the NFL wanted a campaign that answered a very simple question:
What do the pros wear on the field?
